Working in the Food and Beverage Industry for nearly 30 years, I experienced the opportunity the world of independent convenience stores for Consumer Packaged Goods (CPG) brands presents. Securing shelf space and driving sales in this fiercely competitive market presents unique challenges. Through my experience, I’ve learned one critical truth: without leveraging third-party data, brands struggle…
Introduction In an era where data reigns supreme, Consumer Packaged Goods (CPG) companies find themselves at a crossroads, juggling the need for deeper data intelligence against a backdrop of complex market dynamics. The intimate dance between supply and demand is increasingly being choreographed by insights gleaned from nuanced data patterns. However, for many in the…
Introduction The consumer packaged goods (CPG) industry teeters on the cutting edge of data technology like a high-wire performer under the spotlight. The allure is clear – with the right data, brands can target their markets with precision, optimize their supply chains, and personalize their product offerings. However, beneath the gloss of potential lies a…
Introduction The modern business landscape resembles a puzzle where crucial insights are ensnared within disparate departments, each demanding its unique access key. This picture vividly reflects the struggle encountered by Consumer Packaged Goods (CPG) brands—a fragmented data landscape that hinders potential and clouds strategic vision. Silos across business intelligence and AI have created an immense…