Feature: Craft Beer & Brewing Webinar
From Grain to Gain: A Step-by-Step Roadmap
to Getting on the Shelf and Staying There.
Get insights from Lisa Martinez and Kevin Senn on how AisleAI is using verticalized AI to help brands create compelling sell stories in the Craft Beer space.
Video Summary:
For years, the chasm between small craft brewery teams and the massive data and analytical teams of macro-brands like Budweiser or Molson Coors has felt insurmountable. Craft brewers pour their passion into creating a fantastic product, but they often lack the data resources to efficiently sell their product in an increasingly competitive retail environment [02:42]. Making mistakes in this tight-margin business can be devastating [05:10].
The good news is that the playing field is being leveled through a revolutionary approach: verticalized AI.
The AisleAI Advantage
AisleAI has focused their technology exclusively on CPG and retail, providing granular, actionable insights—not general AI chatter. Their mission is to provide you with the same suite of data access and analytics available to the biggest players, delivered in an interactive, easy-to-use platform that doesn’t require a dedicated data team [02:11].
Aisle AI combines your brand’s existing sales and distributor data with key external data streams:
- Point-of-sale (POS) data from 27,000 convenience stores.
- Detailed demographic overlays.
This combined data gives you a full, 360-degree view of your brand’s performance, allowing you to build a step-by-step path to get your beer on the shelf, ensure it stays there, and help you grow your space [04:14].
The AisleAI platform is structured into powerful components, giving you the control to make hyper-efficient, data-driven decisions:
Fusion (The Core Platform): This is where all your data lives, allowing you to use simple natural language (AisleGPT) to ask complex questions and receive immediate, precise answers [31:34].
Atlas (White Space Designator): Stop the “mass spray” approach to distribution. Atlas shows you exactly where your competitors are winning, where you are underperforming, and, crucially, where the white space opportunities are based on demographics and store performance [29:25].
Basket (Market Affinity Analysis): What do consumers buy most often with your beer? The surprising answer might be another beer, but Basket drills down to the SKU level (down to Funyuns or cigarettes) to reveal highest affinities, allowing you to create strategic cross-promotions and displays with your distributors [34:03].
Pulse (Demand Forecasting): Gain a granular view of demand, showing how events (like football games) or people movement affect sales. This allows you to optimize inventory stacking to maximize sales at the right place and time [35:40].
Always-On Intelligence: Our “Agentic AI” monitors your Key Performance Indicators (KPIs) 24/7. The moment your market share drops against a competitor in a specific geography, Feed emails you and your team with an alert and an explanation, enabling immediate course correction [32:45].
Unlocking Hyper-Efficiency
The true game-changer is the speed and specificity of our insights. Because the scan data is refreshed daily, you can track performance and make course corrections immediately, not weeks later [17:50].
This granularity unlocks unprecedented advantages:
Product Development: We can see flavor trends emerging right from the beginning, down to a city-by-city level. For example, the top-selling flavor in Houston may not even be on the radar in Los Angeles. This allows you to develop new products with confidence and pinpoint their launch market [23:22].
Strategic Selling: By knowing the story behind the data, you can build compelling sales pitches. We’ve seen counterintuitive wins, such as 12-packs outselling 6-packs at stores near a river where people are loading up for tubing or houseboating. This detective work reveals unexpected consumer behavior that gives you a winning edge [28:57].
Low-Investment Testing: You can AB-test different marketing approaches or packaging on identical “like-stores” and get immediate feedback to move quickly to the higher-performing strategy [37:40].
Ultimately, the next billion-dollar brand will be the result of a fantastic product married with great data and the AI ability to execute quickly and efficiently [53:44]. We are here to provide the data and the tools—the talent is all yours.
Ready to transform your sales strategy? Invest 30 minutes of your time to schedule a personalized demo with our team and learn more about how we can help you win at the shelf [57:43].
Want to learn more? Check out the following article:
From the Taproom to the Cooler Door:
