$1M in Sales Growth Is Closer Than You Think

You Only Need 5% of the Right Stores to Get There

Recently, a $100M CPG brand came to us with a straightforward question: “Where’s our biggest growth opportunity in the Southeast?” Using the AisleAI platform, the brand discovered that the answer was simpler and more lucrative than they expected.

The Analysis

Using Fusion, AisleAI’s data unification platform, the brand focused on four states: Georgia, Florida, North Carolina, and South Carolina. By pulling actual sales data from independent convenience stores across this region and normalizing it into a query-ready environment, the platform uncovered a striking gap between current performance and potential.
Here’s what the data showed: 688 stores had sold their product in the previous week, but there were more than 3,700 independent c-stores total in those four states. That means over 3,000 stores were NOT currently selling their products.

The Economics

The AisleAI platform enabled the brand to analyze the 688 active stores to understand what each location was worth. The average performing store was moving 45 units per week at $6.95 per unit. After accounting for distributor and retailer markups, the brand was netting $2.92 per package. When annualized, each average store was delivering $6,900 per year in net revenue back to the brand.

The Opportunity

Simple math reveals the magnitude: 3,000 untapped stores × $6,900 per store = $21 million in incremental net sales potential. Now, is it realistic to activate all 3,000 stores? Of course not. But here’s the beautiful part: they don’t need to. To generate an additional $1 million in annual net sales, they only need to activate 5% of those available stores. That’s 153 stores. Out of 3,000.

Making It Actionable

Using Atlas, AisleAI’s white-space identification solution, the brand profiled their highest-performing stores and identified all the lookalike locations within that 3,000-store pool. Atlas provided the sales team with a prioritized target list. The stores that match the profile of their best performers.

No spray-and-pray approach. No wasted effort on locations that don’t fit. Just a clear roadmap to the stores most likely to succeed.

The Takeaway
Every CPG brand says they want “actionable insights” from their data and analytics. This is what that actually looks like: real sales data unified through Fusion, white-space opportunities identified by Atlas, clear economics, quantified opportunity, and a prioritized action plan.

The white space is there. The question is: do you know where yours is?

What growth opportunities are hiding in your distribution data? Let’s talk about turning analytics into revenue.